Last Updated: August 8, 2022
Your privacy is critically important to us.
We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services. We store personal information for only as long as we have a reason to keep it.
Who We Are and What This Policy Covers
“You” means any individual or entity using our Services. If you use our Services on behalf of another person or entity, you represent and warrant that you’re authorized to accept the Agreement on that person’s or entity’s behalf, that by using our Services you’re accepting the Agreement on behalf of that person or entity, and that if you, or that person or entity, violates the Agreement, you and that person or entity agree to be responsible to us.
Information We Collect
We only collect information about you if we have a reason to do so — for example, to provide our Services, to communicate with you, or to make our Services better.
We collect this information from three sources: if and when you provide information to us, automatically through operating our Services, and from outside sources. Let’s go over the information that we collect.
Information You Provide to Us
It’s probably no surprise that we collect information that you provide to us directly. Here are some examples:
Payment and contact information: There are various ways in which you may provide us payment information and associated contact information. For example, if you purchase a service from us or make a donation on our site, we’ll collect information to process those payments such as your name, billing address, mailing address, email, contact information, and card details. We also keep a record of the purchases you’ve made.
Communications with us: You may also provide us with information when you respond to surveys, sign up for a newsletter, communicate with us via form, email, phone, comment, feedback, social media message and/or post, or otherwise.
Information We Collect Automatically
We also collect some information automatically:
Log information: Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, including the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our Services to analyze your use of our Site and our Services.
Transactional information: When you make a purchase through our Services, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction. This includes when you purchase something we sell or when you use our Services (like WooPay) to buy something from a third party.
Usage information: We collect information about your usage of our Services. For example, we collect information about what happens when you use our Services (ex. page views) along with information about your device (e.g., screen size, name of cellular network, and mobile device manufacturer). We use this information to, for example, provide our Services to you, get insights on how people use our Services so we can make our Services better, and understand and make predictions about user retention.
Location information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Services from certain geographic regions.
Information We Collect from Other Sources
We may also get information about you from other sources. For example:
Third-party services may also give us information for marketing purposes like postcards and other mailers advertising our Services.
How and Why We Use Information
Purposes for Using Information
We use information about you for the purposes listed below:
To provide our Services. For example, to provide customer service, process payments and orders, and verify user information.
To ensure quality, maintain safety, and improve our Services. For example, by monitoring and analyzing how users interact with our Services to provide the best content for our users.
To market our Services and measure, gauge, and improve the effectiveness of our marketing. For example, by advertising our Services, analyzing the results of our marketing campaigns, and understanding and forecasting user retention.
To protect our Services, our users, and the public. For example, by detecting security incidents; detecting and protecting against malicious, deceptive, fraudulent, or illegal activity; fighting spam; complying with our legal obligations; and protecting the rights and property of Kim Spence-Bollinger and others, which may result in us, for example, declining a transaction or terminating Services.
To fix problems with our Services. For example, by monitoring, debugging, repairing, and preventing issues.
To customize the user experience. For example, to personalize your experience by serving you relevant content, notifications and advertisements for our Services.
To communicate with you. For example, by emailing you to ask for your feedback or keep you up to date about our services; email or texting you to verify your payment; or contacting you to share offers and promotions that we think will be of interest to you. If you don’t want to hear from us, you can opt-out of marketing communications at any time.
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:
(1) The use is necessary in order to fulfill our commitments to you under the applicable terms of service or other agreements with you
(2) The use is necessary for compliance with a legal obligation; or
(3) The use is necessary in order to protect your vital interests or those of another person; or
(4) We have a legitimate interest in using your information — for example, to provide and update our Services; to improve our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; and to understand our user retention and attrition; to monitor and prevent any problems with our Services; and to personalize your experience; or
How We Share Information
We share information about you in limited circumstances, and with appropriate safeguards on your privacy.
Subsidiaries and independent contractors: We may disclose information about you to our subsidiaries and independent contractors who need the information to help us provide our Services or process the information on our behalf.
Third-party vendors: We may share information about you with third-party vendors who need the information in order to provide their services to us.
Legal and regulatory requirements: We may disclose information about you in response to a subpoena, court order, or other governmental requests.
To protect rights, property, and others: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Kim Spence-Bollinger, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury.
With your consent: We may share and disclose information with your consent or at your direction. For example, the use of pictures and media for marketing purposes.
Aggregated or de-identified information: We may share information that has been aggregated or de-identified, so that it can no longer reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services, or share a hashed version of your email address to facilitate customized ad campaigns on other platforms.
Information Shared Publicly
Information that you choose to make public is — you guessed it — disclosed publicly. That means information like your “Likes” and comments are all available to others.
Please keep this in mind when deciding what you would like to share publicly.
How Long We Keep Information
We generally discard information about you when it’s no longer needed for the purposes for which we collect and use it — described in the section above on How and Why We Use Information — and we’re not legally required to keep it.
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If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
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While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so. We monitor our Services for potential vulnerabilities and attacks.
While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering, and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable for any such occurrences.
You have several choices available when it comes to information about you:
Limit the information that you provide: For example, you can choose not to provide the necessary contact information. Please keep in mind that if you do not provide this information, certain features of our Services — for example, newsletters, may not be available.
Opt-out of marketing communications: You may opt-out of receiving promotional communications from us. Just follow the instructions in those communications or let us know
Set your browser to reject cookies: At this time, Automattic does not respond to “do not track” signals across all of our Services. However, you can usually choose to set your browser to remove or reject browser cookies before using Automattic’s websites, with the drawback that certain features of Automattic’s websites may not function properly without the aid of cookies.
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